That's right below is the new look of Genny Light. Rumors are that the Genesee Brewing Co. is aiming for a new "blue collar" demographic as well as expanding the beers sales across the U.S. Their marketing department has even created a character who is intended to draw the "Git-R-Done" types of beer drinkers named Chet Hammerton. Personally, Genny Light just lost a very loyal patron.
Thanks to Dope Shits for the title quote.
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